Study finds consumers neutral on risks, benefits of nanotechnology products

The largest and most comprehensive survey of public perceptions of nanotechnology products finds that U.S. consumers are willing to use specific nano-containing products — even if there are health and safety risks — when the potential benefits are high. The study also finds that U.S. consumers rate nanotechnology as less risky than everyday technologies, like herbicides, chemical disinfectants, handguns and food preservatives.